Breastfeeding Peer Counselor Program

Three Pregnant Women
The peer counseling program was developed in 2004 by the Food and Nutrition Service (FNS) of the USDA in an attempt to augment WIC’s efforts to help women initiate and continue breastfeeding.

WIC breastfeeding peer counselors provide a valuable service to their communities, addressing the barriers to breastfeeding by offering breastfeeding education, support, and role modeling. Peer counselors are generally employees of the WIC Program dedicated to breastfeeding information sharing and support.

Breastfeeding Peer Counselor Activities:
  • ​Teaching breastfeeding classes at WIC clinic worksites and in the community
  • Making phone calls to encourage potential eligible participants to enroll in the WIC program
  • Answering calls from the breastfeeding helpline
  • Maintain records and reports of contacts and referrals
​For more information contact, please contact 301-856-9600.